The verbs ‘assure,’ ‘insure,’ and ‘ensure’ share a similar meaning-“to make certain or secure.” They aren’t completely interchangeable, though. Learning their differences will ensure your company’s assurance in your ability to insure documents against mistakes.
Assure-to build confidence or remove stress.
He assured her that everything was fine.
Insure-to protect against financial loss or to take protective steps beforehand.
People in Tornado Alley should insure their homes against wind damage.
Having a membership card will ensure your entry into the theater.
‘Ensure’ is not a synonym for ‘check’ and can sound weak compared to other verbs. If you’re considering using ‘ensure,’ see if any of the following underlined words fit better first.
Verify that the papers are properly filed.
It’s his job to confirm that all safety standards have been met.
Whoever leaves last, make sure that the lights are turned off.
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Since 1997, Shea Writing and Training Solutions (Shea) has been helping companies, engineers, and project and asset managers communicate effectively about critical topics: the health and safety of employees, effective and efficient employee performance, and the protection of assets. Our overall mission is to help our clients reduce risk, improve performance and protect lives.